Email deployment is an extremely sensitive, Means Increased ROI and complex process, with dozens of checkpoints and procedures along the way. If any one of these is executed poorly, or not at all, you risk substantial loss of time, investment and reputation.

Email Deployment Includes:

Technology: dedicated servers, software and database management can deliver campaigns powerful enough to reach millions, yet customizable for every individual with variable images, headlines, content, offers and more

Expertise: experience in campaign strategy, anti-spam procedures, quality assurance, reputation monitoring and the industry best practices for email deployment that produce superior results

Reporting and tracking: class analytics measure open rates, bounce s, clicks and conversions metrics

Management of Data: lead generation, data cleaning and database building

Technical Points Includes:

White Listing: Email providers such as Gmail, Yahoo! and AOL offer white listing of IP addresses for clients

Bounce Processing: mass emails sent to invalid addresses are a red flag for ISP providers looking to block bulk mailers, we monitors and update your email deployment and email lists for this critical aspect.

Monitoring Black List: even marketers who mail with permission may be inadvertently and incorrectly blacklisted by automated ISP systems. We resolve ISPs issues.

Dedicated IP : each client receives two or more dedicated IP addresses, protecting you from a separate client IP that an Internet Service Provider might mistakenly blacklist.

Domain Authentication Compliance: we keeps up to date with ISPs domain authentication technologies, which verify that messages are allowed to be sent on behalf of a company.

Content Analysis: testing and eliminating dozens of factors from your emails that may trigger an ISPs spam filters, ensuring the best “scores of spam” possible and that your emails get through as intended

BENEFITS

Maximizing Your Marketing ROI

• Email marketing is 20 times more cost-effective than traditional media
• For only a few pennies, email can drive traffic to your storefront or Website
• It's six to 12 times less expensive to sell to an existing customer than to a new one

Increasing Customer Loyalty And Profitability

• Deeper relationships drive profitability
• Email is an easy and inexpensive way of establishing early and long-lasting relationships
• Send newsletters, promotions, new service announcements or event invitations

Email Marketing is Targeted

Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

Email Marketing Increases Brand Awareness

With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

Email Marketing is Easily Shareable.

There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

Email Marketing is Measurable

Analytics are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

Email Marketing is Cost effective.

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.